--- a/exceptionrules.txt
+++ b/exceptionrules.txt
@@ -6287,17 +6287,24 @@ gamepressure.com#@#.adsbygoogle
 @@||g.doubleclick.net/pagead/ads?*^h=90^*^w=970^$subdocument,domain=gamepressure.com
 
 ! Purch.com ads (https://adblockplus.org/forum/viewtopic.php?f=12&t=28615)
 ||imore.com/px.js?ch=2$domain=imore.com
 @@||ads.servebom.com^$script,domain=imore.com
 @@||g.doubleclick.net/gampad/ads?$script,domain=imore.com
 @@||pagead2.googlesyndication.com/pagead/$script,domain=imore.com
 @@||googlesyndication.com/safeframe/$subdocument,domain=imore.com
-@@||imore.com^$elemhide
+imore.com,googlesyndication.com#@#.adunit
+imore.com#@#iframe[id^="google_ads_frame"]
+imore.com#@#iframe[id^="google_ads_iframe"]
+imore.com#@#div[id^="div-gpt-ad-"]
+imore.com#@#.netshelter-ad
+imore.com#@##banneradspace
+imore.com#@#.banner_ad
+imore.com#@#.adsbygoogle
 @@||partner.googleadservices.com/gpt/pubads_impl_$script,domain=imore.com
 @@||g.doubleclick.net/aclk?$popup,domain=imore.com
 
 ! Conversion tracking whitelisting (https://adblockplus.org/forum/viewtopic.php?f=12&t=13771)
 ! DoubleClick/Adsense conversion tracking #1
 @@||g.doubleclick.net/pagead/viewthroughconversion/$subdocument,image
 @@||googleadservices.com/pagead/conversion_async.js
 @@||googleadservices.com/pagead/conversion/$image,subdocument