--- a/exceptionrules/exceptionrules.txt
+++ b/exceptionrules/exceptionrules.txt
@@ -13368,16 +13368,29 @@ schriftgenerator.eu,unfassbar.es,bk-work
 @@||hlserve.com/usersync?$image,domain=galeria.de|sephora.fr|modivo.pl|babiesrus.ca|costco.ca|mytoys.de|checkout.mytoys.de|douglas.at|fnac.com|darty.com|king-jouet.com
 @@||criteo.com^*abe=$image,xmlhttprequest,stylesheet,domain=galeria.de|sephora.fr|modivo.pl|babiesrus.ca|costco.ca|mytoys.de|checkout.mytoys.de|douglas.at|fnac.com|darty.com|king-jouet.com
 @@||criteo.com/Delivery^$script,domain=galeria.de|sephora.fr|modivo.pl|babiesrus.ca|costco.ca|mytoys.de|checkout.mytoys.de|douglas.at|fnac.com|darty.com|king-jouet.com
 fnac.com#@#.kmino-component
 costco.ca#@#div.product:has(.criteo-sponsored)
 galeria.de#@#div[id^="viewSearchResultDesktop-inGrid-sponsored_products-"]
 galeria.de#@#div[id^="viewHomeDesktop-outGrid-sponsored_products-"]
 
+!:partner_token=AdCell
+!:partner_id=50a528bd0a67c731
+!:type=partner
+!:forum=https://forum.adblockplus.org/viewtopic.php?f=12&t=98520
+! AdCell
+@@||t.adcell.com/js/*.js^$script
+@@||t.adcell/t^
+@@||t.adcell/i/tcf^
+@@||t.adcell.com/forward
+@@||t.adcell.com/retargeting
+@@||t.adcell.com/p/click^
+@@||t.adcell.com^$popup
+
 !:type=temporary
 ! Experimental
 @@||doubleclick.net/json
 @@||doubleclick.net/pagead/conversion
 @@||google.com/gen_204
 @@||googleads.g.doubleclick.net/aclk$subdocument
 @@||googleadservices.com/pagead/conversion
 @@||googleadservices.com/pagead/viewthroughconversion