diff --git a/exceptionrules-privacy-friendly.txt b/exceptionrules-privacy-friendly.txt
new file mode 100644
--- /dev/null
+++ b/exceptionrules-privacy-friendly.txt
@@ -0,0 +1,7 @@
+[Adblock Plus 2.0]
+! Title: Allow non-intrusive advertising (privacy-friendly)
+! Expires: 1 days
+! Homepage: https://acceptableads.com/
+!
+%include exceptions:exceptionrules/exceptionrules-privacy-friendly.txt%
+%include exceptions:exceptionrules/exceptionrules-minimal-privacy-friendly.txt%