--- a/exceptionrules.txt
+++ b/exceptionrules.txt
@@ -9360,16 +9360,29 @@ animals.mom.me,budgeting.thenest.com,edu
 @@||g.doubleclick.net/pagead/ads?*^slotname=6892293573^$subdocument,domain=erlebe-elsass.de
 @@||g.doubleclick.net/pagead/ads?*^slotname=6194289572^$subdocument,domain=erlebe-elsass.de
 
 ! armius.com ads (https://adblockplus.org/forum/viewtopic.php?f=12&t=45313)
 @@||pagead2.googlesyndication.com/pagead/$script,domain=armius.com
 @@||g.doubleclick.net/pagead/ads?*^slotname=1584586449^$subdocument,domain=armius.com
 @@||g.doubleclick.net/pagead/ads?*^slotname=9034448042^$subdocument,domain=armius.com
 
+! Smartology Ads (https://adblockplus.org/forum/viewtopic.php?f=12&t=45316)
+bbc.com#@#iframe[id^="google_ads_iframe"]
+bbc.com#@##bbccom_mpu
+bbc.com#@#.mpu-ad
+bbc.com#@#.bbccom_advert
+@@||g.doubleclick.net/gampad/ads?$script,domain=bbc.com
+@@||moatads.com/smartologycustom*/moatad.js$domain=bbc.com
+@@||moatads.com/pixel.gif?*^i=SMARTOLOGYCUSTOM$image,domain=bbc.com
+@@||g.doubleclick.net^$popup,domain=bbc.com
+@@||doubleclick.net/ddm/$popup,domain=bbc.com
+@@||z.moatads.com^$object,domain=bbc.com
+@@||smartology.co^$domain=bbc.com
+
 ! Conversion tracking whitelisting (https://adblockplus.org/forum/viewtopic.php?f=12&t=13771)
 ! DoubleClick/Adsense conversion tracking #1
 @@||g.doubleclick.net/pagead/viewthroughconversion/$subdocument,image
 @@||googleadservices.com/pagead/conversion_async.js
 @@||googleadservices.com/pagead/conversion/$image,subdocument
 @@||google.ac/ads/user-lists/$image,subdocument,third-party
 @@||google.ad/ads/user-lists/$image,subdocument,third-party
 @@||google.ae/ads/user-lists/$image,subdocument,third-party